NZCT AIMS Games a financial boon

NZCT AIMS Games a financial boon

AIMS Games contributed more than $1.5m to region’s economy

September’s NZCT AIMS Games, a Tauranga City Council Flagship event, injected nearly $2 million into the city’s economy, generated 37,500 visitor nights, and contributed $1.52 million to western Bay of Plenty’s GDP (Gross Domestic Product) – a 607 percent return on regional investment.

NZCT AIMS Games, the premier sporting event for 11, 12 and 13 year olds, is a strategic partnership between Sport Bay of Plenty, Tauranga City Council and the four western Bay of Plenty intermediate schools.

With more athletes than the Commonwealth Games, this year’s AIMS Games attracted 13,800 people including 7,320 competitors, 1,760 teachers and helpers, and 4,720 supporters – 68 percent of whom were visitors to the western Bay of Plenty. The athletes were from 228 schools, competing in 17 different sports.

Tauranga City Council, who contributed $30,000 to the 2014 AIMS Games, commissioned an economic evaluation of the event, looking at the financial costs and benefits from the event on the western Bay of Plenty.

The key economic highlights were:

  • The NZCT AIMS Games 2014 attracted 9,400 visitors to the western Bay of Plenty, generating 37,500 visitor nights with each visitor staying an average of four nights.
  • Visitor spend in western Bay of Plenty of $1.96 million through goods and services including accommodation, food & beverage, transport, retail shopping, attractions and entertainment.
  • The event injected an additional $390,000 into the regional economy over and above the cost to organise the event - a 607% return on regional investment.

Tournament Director Vicki Semple said the 11th AIMS Games were the biggest yet, with 1000 more competitors than last year’s event.

“It was an unforgettable week of sport. Tauranga came alive in a massive way and local businesses in particular have been absolutely delighted with the boost they received. The tournament was again a huge success and received very positive feedback,” Ms Semple said.

“We were once again delighted to have New Zealand Community Trust, one of the largest funders of amateur sport in New Zealand, as our elite sponsor.”